For the smartphone production there are continuous efforts by the Samsung, as the company has recently announced Galaxy S8 line so that potential customers of the company could be attracted, in order to maintain the sales, Samsung has maintained the position in the market, as the product is exciting, there were the flat sales on the product or smartphones S8 and S8 plus, so that maximum customers could be attracted, however, there were not the expected sales by the company. Question 1-Describe how this organisation positions their brand against their competitors. Thus, it can be said that there intense competition among the companies supplier’s and the companies especially Samsung wants the advanced mobile phones, therefore, there is the of better equipment makers. Consequently, Samsung has the good position in the smartphone market because by fourth quarter of 2016 the company earned the market share of 18.5%, which is still significantly increasing because the company has targeted the budget-conscious shoppers (Reisinger, 2017). However, the company is using the skimming pricing strategy in order to attract the customers, for the promotion, branding, and pricing of the Samsung smartphone there are continuous efforts that are done by the company. Using social media, the company tries to build and maintain relationship with consumers through an online presence. Data from market research firm IDC Research Inc. revealed that Samsung has been the leading smartphone manufacturer in terms of unit shipments since 2012. Regarding the threats of the substitute products is moderate in the industry because people across the world are connected through the communication. However, there is the need of the capital requirement and the huge manufacturing costs because the industry is at maturity stage. The company has adopted different strategies for positioning itself in the smartphone market and some of these strategies are subsequent. This is evident from ads coursed through traditional mediums such as print and broadcast as well as new mediums including social media. Moreover, Samsung smartphone also advertises in the newspapers and other electronic media, the Samsung smartphones also using other marketing approaches so that the customer attention could be grasping, thus, the employees are concerned in order to know about the customer reactions about the phone and its latest digital technology. The idea behind a pull marketing strategy is the creation of a strong brand image and the establishment of loyal customer following. The quarterly marketing budget was focused and it is known that Samsung smartphones will rapidly recover from the costly failure that was there in the market, however, the Samsung smartphones have recorded the 2.134 million sales in the late March in the year 2017, it is expected that in the recent year, the company will grow in the market as the investors and the analysts expect the growth and the best-ever profit that is quarterly in the month April-June. The care network of the company is wider. Samsung has also made an alliance with some IT industry leaders for introducing relevant enterprise solutions. The company offers cheaper phones as well in the range of $120-$200 While, the mid-range mobiles start from $250 and can be purchased in $400. From the aforementioned, the push and pull marketing strategies work simultaneously for Samsung. Samsung smartphone focuses on the new product launches and schemes for the promotion of the new products, the company focus on updating the products on the local media and social media is that maximum customers could be aware of the new product. The same is true for the Galaxy tablets. Therefore, a successful commercial can increase public image of the company. The Galaxy Note and the Galaxy Tab Note series have also reintroduced the use of stylus pens in mobile computing devices. Thus, the company is growing in the market with the continuous efforts; the Samsung grew stay focused on the high share in the industry and the current smartphone of the company which is S8 have the excellence quality and the exceeds quality because the technological standards are managed by the company, moreover, new Samsung’s smartphones has the special features with the attractive or inferior prices as compared to the technologies the company is giving to its customers. Samsung smartphones are focused on the promotional strategy through the marketing strategy, however, the company on the launch of the new product focuses on giving the print brochures, posters and the specification sheets to the customers so that people could know about the new product. This could help in further pulling consumers to the product because of a sustained physical presence. It is important to note that through innovation, a company further promotes it leadership in the industry. Devices have categorized in the market according to features, functions, and price. Samsung does this by investing heavily on traditional advertising just like companies such as Coca-Cola and Nike. Moreover, Samsung’s smartphones can focus on the effective and quality applications so that the customer interest can be developed in the market. Take note that Samsung is not the forerunner for these features but they managed to integrate them within their premium smartphone devices. Innovation also promotes differentiation—or something that competitors lack and consumers might find appealing due to novelty. Samsung’s smartphones have the low threat of the new entrants because the company has the well-established market; the rate of new entrant is quite low because the new companies have to spend a lot of money if want to compete in the market, it is not easy to make new customers. The Porter’s Five Forces methodology can be helpful in order to do the deeper analysis of the company situation; however, it can examine the business strategies that the company can be used in the market for the affectivity. But the company has imported the same user experience to mid-entry consumers through the Galaxy J product line, albeit some trade-offs such as lower hardware specifications and a plastic form factor rather than a metal and glass body. Samsung smartphone has various prices range in the market because of the wide range of products; the company is focused on various pricing methods for the benefits and revenue in the market. The company is offering exciting features, example, the fingerprint scanner and the fast charging capabilities so that the interest of the customers could be developed, however, the Samsung smartphone is known as premium smartphone devices based on its marketing strategies as the company is offering the diverse products. Therefore, the company is focused on the environmental-friendly conditions, as the sustainability and technological advancement is the main objectives of the company in the smartphones industry, Samsung market is also increasing in the market because the company has the objective is to focus on the customers from different social classes or the backgrounds. Also Study: Samsung Strategic Bran… The introduction of new technological features can have several benefits in the overall marketing initiative of a company. Samsung has the number of the series of smartphones, in order to get the advantages in the market, the company is focused on the higher economic status, as the company has targeted the budget-conscious consumers in the market and there is the premium built quality of the products so that the customer attracted. Version Daily. It will offer comprehensive solutions through the implementation of the latest technology. Today, the company offers three categories under the iPhone product line and several more categories under the iPad product line. The bargaining power of suppliers is moderate in the smartphones industry because presently there are two main suppliers in the market; Samsung is focused on innovation, the main suppliers are, the hardware manufacturers and the others are the software developers. There are also those who criticised the company for employing repetitiveness in feature and design considerations.

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